What is the purpose of the Provence Escapades network?
This organization is the collaboration of 20 tourism partners supported by the tourist offices of the territory (Apt of course, Cavaillon and Isle sur la Sorgue). Its goal is promoting circulation of tourists from one site to another, to offer advantages during a visit, a purchase in a producer shop or a restaurant, in the form a discount or a free offer. The Escapades Provence brochure is a real free Pass.
Each member is an ambassador for other sites to their own visitors. It also makes the communication with tourism professionals, tourist offices, travel agencies, tour operators to offer tailor-made tours possible and easy. Together, we are stronger to promote the destination of the Luberon. A tourism professional does not move a group of people for a single site, he needs ideas for circuits, a route rich in discoveries with places of restoration. Our proposals for individual visitors and for groups represents valuable opportunities; it is an effective promotion tool, everyone is a prescriber for their colleagues. To make you dream, inspire you, support you. This is our daily mission, what we aspire to share.
Why the name Provence Escapades?
The term “getaway” was unanimously used by the 20 sites to evoke the independent spirit of this collaboration by really offering something new, “escaping” from the classic and ready-made circuits. The idea is truly to offer quality experiences for everyone according to their desires: for families, young people, the not-so-young, gourmets, lovers of cultural heritage, athletes, lovers of the wonders of nature … everything everyone finds happiness!”Provence” because we are at the heart of our beautiful region full of authenticity. The 20 partners, even if they are mainly divided between the north and south of the Luberon, others highlight the heritage around Isle sur la Sorgue as far as the Comtat Venaissin. It is rare to have so many discoveries within a 30 km radius. The diversity of our territory is fabulous. This wealth off the beaten track is a facet of Provence that French and foreign visitors enjoy discovering. Provence resonates with everyone in a very positive way both in terms of culture, our skills, our gentle way of life, our specialties, our pretty villages, as well as in the mildness of its climate. So Provence Escapades is a bit like a fugue, a breakaway, in the heart of an emblematic territory.
The history of Provence Escapades?
The first getaways for professionals were launched in early 2018. We proposed ideas for a day trip. We sent these proposals by mailing and newsletters. There were the Getaways in the Luberon and the Getaways in the Pays des Sorgues. As the Lavender Museum is in the middle, we participated in the 2 territories. At the end of 2018, we decided to hold a meeting with the partners on both sides of Coustellet, with the network of 8 “Matters and Colors” sites which published since 2008, a brochure with advantages for their visit sites. This merger has brought together the Château de Lourmarin and the Silvacane Abbey. The merger immediately worked very well to create a synergy of 20 great tourist addresses in the Luberon.
The history of Provence Escapades?
The first getaways for professionals were launched in early 2018. We proposed ideas for a day trip. We sent these proposals by mailing and newsletters. There were the Getaways in the Luberon and the Getaways in the Pays des Sorgues. As the Lavender Museum is in the middle, we participated in the 2 territories. At the end of 2018, we decided to hold a meeting with the partners on both sides of Coustellet, with the network of 8 “Matters and Colors” sites which published since 2008, a brochure with advantages for their visit sites. This merger has brought together the Château de Lourmarin and the Silvacane Abbey. The merger immediately worked very well to create a synergy of 20 great tourist addresses in the Luberon.
How is Provence Escapades developing?
In 2019, the 20 sites were able to launch an action plan for individuals and an action plan for groups. The edition of the first Provence Escapades brochure offered by each partner site to encourage the discovery of other sites with 19 advantages was a great success. In addition, the distribution support of the Association Bienvenue en Provence has enabled wider dissemination in the region. The tourist offices support this project because it is an effective and easy-to-use tool for promoting the area with a “good deals” aspect that is not insignificant for family visits. The action for groups is a little more complicated because it is a question of being referenced, so the results are not immediate. The tourist sites which took part in fairs in France or abroad used the circuits to promote our destination and the other partners, those which organize at their places of reception for the hosts also use this support. In 2019, we really laid the foundations of Provence Escapades.
In 2020, we are delighted to welcome 2 new partners with the Blachère Foundation and its unusual exhibitions on African Art, and La Roumanière à Robion jams, which does an extraordinary work with people with disabilities. This year, we are also building our website www.provence-esacapades-experiences.com with an agenda to present our news, which is relayed on social networks @provence_escapades_exp experiences on instragram and @provenceescapades on facebook
Contact us
Contact us
Our adress
Musée de la Lavande Luberon
276 Route de Gordes – CS50016
Hameau de Coustellet
F-84220 Cabrières d’Avignon
Provence – France